After 33 years of red and white packaging, blazing a trail in trollies Australia-wide, Woolies announced today that they’re renaming almost 1000 Homebrand products.
When I read about this shocking news in the paper, I felt sad about it. Sure, there will still be the generic brand goods. It’s just that the black, white and red no-nonsense label we know and love will be gone, replaced by “Essentials” (which will probably look a bit more classy).
Since the rise of cheap grocery chains like Aldi, who sell generic-brand goods with slightly-askew-but-still-fancier-packaging, the SMG reports that Woolies has been fighting the perception that Homebrand is inferior.
So, light a candle for the red and white, as it is relegated to the generic brand rubbish heap alongside Franklins, and Bi-Lo, whose black and white generic-brand packaging spoke of a DIFFERENT TIME. A SIMPLER TIME.
Never forget the black, white and red. Never forget.