real life

Women with cancer give the middle finger to "Hold A Coke With Your Boobs" challenge.

What started out as a porn recruiter’s challenge, turned into something glorious.

Danny Frost was the porn recruiter who started the “Hold a Coke With Your Boobs” challenge. For those of you who have been fortunate enough to miss it, Frost’s campaign asked women to hold a can of coke with their boobs. Preferably, with no hands. Naturally, those with bigger boobs had a, err, greater grip on the can.

Danny Frost. The charming man behind the coke can challenge. Image via Instagram.

Delightful, isn’t it?

Well, one thing led to another and the challenge became a fake breast cancer awareness campaign.

Women from all over the world were sharing their photos and thought that they were promoting breast cancer. We’re still not even sure why people thought holding a can of coke with your boobs promoted breast cancer, but we’re sure they all did it with excellent intentions.

Here are some of the photos from the challenge. FYI – you are not alone. Not everybody’s boobs can do this. (Post continues after gallery.)

That was until breast cancer survivor, Aimee Fletcher, stuck it to the challenge, with this photo.


After attending a funeral of a friend who battled breast cancer, Aimee saw the Coke Can challenge online. She said that she was tired of the games that glamorise breast cancer – that don’t make it real.

Aimee, who was also recently diagnosed with bone metastasis, told BuzzFeed News that “breast cancer is not fun and sexy. The treatment is gruelling. It’s not glamorous and why people decide to take photos of the part of the body that breast cancer destroys is beyond me.”

The 32-year-old runs her own blog, The C-Word, which documents her journey with cancer. She writes about cancer as a reality. A reality that can make you bitter, depressed and so lonely. Not something pretty or easy to battle, or simply solved by photographing coke cans between one’s boobs.

Breast cancer survivor, Aimee Fletcher.

Other breast cancer survivors have also hit back at the campaign and people who participated in it, calling it “disrespectful and annoying” and to “stop being part of the problem”. What started as way for a pervert to check out women’s boobs, has now become an incredible platform to share the reality of breast cancer.

Check out what survivors of breast cancer have posted about this trend. (Post continues after gallery.)

Kudos to you, Aimee and the other survivors, for highlighting breast cancer as it is. You’re all stars.

Did you like Aimee’s photo? What did you think of the Coke Can challenge? Have you had an experience with breast cancer – how does this make you feel?

Enjoy reading this? Then you might want to look at:

There’s something you need to know about that Coke-can boobs challenge.

When a woman beats breast cancer, she deserves to feel sexy and powerful.

This reporter was tested for breast cancer on live TV. And it was positive.

Stacey was delighted with her new boobs. Three years on, it became clear something was very wrong.

If you would like to read more of Aimee’s awesome blog, you can find it here.

And, if you would actually like to donate, learn or spread awareness about breast cancer, you can visit the McGrath Foundation or Pink Ribbon.