One tweet was all it took.
Before that, were women in Saudi Arabia who were given the right to vote in this year’s election, were often unable to get to the polling booths because they cannot drive.
That small barrier had contributed to a shockingly low level of registration to vote in the election, with only 16 women signing up since August 22 this year according to Fusion.
But with one single tweet, Wall Street Journalist and Saudi correspondent Ahmed Al Omran convinced car services operating out of Saudi Arabia, Uber and Careem, to band together and offer free rides to women wishing to register and vote in the upcoming election.
— Ahmed Al Omran (@ahmed) August 26, 2015
This is significant as according to PBS, a big reason women had failed to register was the fact that the majority of them can’t drive in Saudi Arabia, and therefore couldn’t get to the polling booths to register.
A simple and devastating explanation.
But as it turns out, one that was easily rectified. Since the tweet was sent, both Careem Saudi and Uber Riyadh have replied via Twitter with their support.
— Careem Saudi (@CareemKSA) August 27, 2015