A US brand named Wish decided that they would very much like to stock some plus size tights upon the discovery that women come in a number of different shapes and sizes.
They were off to a good start.
They then uploaded some product shots onto their website and… we have no idea what’s going on.
It was our understanding that clothing brands use models to illustrate how a garment will look on a person when they buy it.
If I’m buying a bikini, I have little need to see what it looks like on, say, a potato.
If I’m purchasing a handbag, I don’t need to see it being worn as, say, a hat.
If I’m interested in a pair of heels, I don’t need to see them on a two-week-old baby.
LISTEN: The problem with saying ‘summer bodies are made in winter!’ Post continues below.
It’s unnecessary and distracting.
But Wish appears to have missed the memo and there has been a very unfortunate misunderstanding. Because these plus size tights are being worn by thin women as some sort of… body suit.
I’m so pissed off, how is this an actual ad for plus size tights?? pic.twitter.com/J8S10hJ2Yp
— kim ☀️ (@neverlandkim) December 8, 2017