On the weekend I was catching up with a close friend who is recovering from severe body image issues.
As we spoke, she mentioned how seeing pictures of famous women looking “normal” helped her feel better about herself in her battle for self-acceptance. She couldn’t quite put her finger on why. But it just, sort of… helped. Plain and simple.
The very next day, paparazzi shots of Sunrise co-host Samantha Armytage were splashed on the Daily Mail shaming her “granny panties”.
I clicked. A lot of people clicked. A heck of a lot. And I can almost guarantee that every single woman who did would have felt a complex mixture of emotions. Guilt for supporting a business that bullies and embarrasses women... but also on the flip side, a feeling of 'that's me'.
"That's me on a Sunday, doing my weekly shop in a throw-on cotton dress, wearing my trustiest pair of underpants," I thought.
This broader feeling was evidenced by women from all walks of life posting in solidarity with 40-year-old Armytage and her comfy undies.
The response was incredible. Unprecedented, even. Tabloid articles hooked off grimy paparazzi shots are being produced every damn minute, and they don't normally spark a national debate. (Post continues after gallery.)