“Toilet paper is boring and stale. When we first started we knew that we definitely wouldn’t be stocked in supermarkets, so it was about how to make our product different.”
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Toilet paper. Generally the most unglamorous household item you can think of, right? Well, not exactly, especially if you’re Simon Griffiths, Jehan Ratnatunga and Danny Alexander, who founded Who Gives A Crap, a company that makes pretty stylish (yes, stylish) toilet paper with a difference.
After learning that 2.5 billion people across the world don’t have access to a toilet (roughly 40 per cent of the world’s population), the trio began the company in 2012, donating 50% of their profits to WaterAid to build toilets and improve sanitation in the developing world.
And it isn’t just good for your conscience either: The trio are transforming a generally utilitarian product into something you actually want to display in your bathroom, because their designs are both bright and fun.
And their latest collaboration is with an incredible Melbourne based author, illustrator and designer, Beci Orpin.
“Toilet paper is boring and stale. When we first started we knew that we definitely wouldn’t be stocked in supermarkets, so it was about how to make our product different.” Simon Griffiths, a cofounder of Who Gives a Crap says.
And their innovative designs are clearly resonating with people, in July sales of the product had raised enough money to give over 69,380 people access to a toilet for a whole year.