Round your neck, on your wrist, in your hair or tied nonchalantly around your [designer] bag, the “must-have” accessory dominating New York Fashion Week – both on and off the runway – sure is versatile.
Forget ugly shoes, necklaces that feel like you’re carrying a weight round your neck and anything fluffy.
This year it’s all about the white bandana.
No longer an accessory just for cowboys and/or gang members, it’s been spotted on everyone from designers and magazine editors to top models and street style stars. Oh, and it costs just $4.
And there’s a very good reason for its ubiquity.
#Regram @bof : “The #tiedtogether movement launched less than one week ago and hundreds of people around the world have already participated, making a clear statement in support of solidarity, human unity and inclusiveness. We are taking this one step further and raising money for the ACLU (@aclu_nationwide) and UNHCR (@unrefugees) to reach a total of 10,000 #tiedtogether posts on Instagram this Fashion Month. For each #tiedtogether post, our donors and benefactors will pledge $5 to the #tiedtogether campaign. It’s this simple: The more you post, the more money we raise together. Our first donor is one of our investors, Carmen Busquets, who has pledged her own funds to the sum of $10,000 – equaling 2,000 #tiedtogether posts. Since launching the initiative, users have generated 1,316 #tiedtogether posts. Carmen also challenges others in the industry to pledge funds — no amount is too small. What actions are you going to take?”
Started by fashion heavyweaight Imran Amed on his site Business of Fashion, the idea of wearing the accessory is “as a sign to the world that we believe in unity and inclusivity for all humankind.”
Called #TiedTogether, the idea is that you are either snapped wearing one or share a picture yourself with the hashtag, then donate to a relevant organisation promoting unity such as the American Civil Liberties Union or the UN Refugee Agency.
Designers including Tommy Hilfiger, Diane von Furstenberg, Prabal Gurung, 3.1 Phillip Lim and Thakoon have or will be incorporating the bandana into their runway shows, while at the Calvin Klein show, front row guests were gifted one to wear to show their support.
“In fashion, visuals often speak louder than words. So join together this Fashion Month to make a simple and singular visual statement,” Amed wrote.
“Wear a white bandana as a sign to the world that you believe in the common bonds of humankind — regardless of race, sexuality, gender or religion.”
Truly #TIEDTOGETHER: Gigi Hadid and BoF’s Imran Amed sported their white bandanas at the Tommy Hilfiger fashion show tonight. Join them in making a positive statement in support of solidarity, human unity and inclusiveness by sharing an image of your own white bandana and tagging someone to show you are #TIEDTOGETHER as well – as family, friends, neighbours . . . as humans. #tiedtogetherbybof
With New York Fashion Week just the start of a major fashion month across London, Paris and Milan, you can bet this will be one trend going worldwide.
Want to join in? You can buy a white bandana anywhere online, including this one we found for $4 from ASOS.
We’re obsessed with this Instagram account showing of fab and fierce “man-repelling” outfits.