It was late last week when I decided it was time to start some Christmas shopping. I logged on and flicked through my usual toy retailers looking for my daughter’s number one request on her Christmas list.
I try not to actually go to a shopping mall at Christmas and instead like to do it all online. It’s easier right? And quicker. And simpler.
It is simple. I just want one of these. Easy. Right? But I wasn’t getting much luck.
Site after site gave me the same results.
Out of stock.
Not available until after Christmas.
It’s all she wants. It’s all she’s talking about and its selling out fast.
After all what child wouldn’t want a cute fluffy toy bird or creature that hatches from its very own egg? Who wouldn’t want a Hatchimal?
The demand for Hatchimals has taken retailers by surprise with many unprepared for the popularity of the toy.
The Hatchimal is an egg which hatches into an interactive, furry birdie creature fluffy thing when rubbed. The fuzzy little critter then literally pecks its way out of its shell and straight into your heart.
They come in five “species” of Hatchimal – Pengualas, Draggles, Owlicorns, Burtles, or Bearakeets.
(Bearakeet! My heart has melted.)
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You then raise your Hatchimal through three stages of life – baby, toddler and child “Hatchimals”. When your furry little friend enters a new stage, it sings you Hatchy Birthday. You can teach yours to walk, talk, dance and play games and you fall in love.
How could YOU not need one of these toys? Oh, yeah well your child actually.
But the popularity of Hatchimals has seen the more organised of parents snap them all up leaving those of us not-so-organised in dire straits.
A call around to the major retailers sees Toys R Us sold out in their stores – but with more stock coming in mid-December. Kmart and Big W are the same.
Target confirmed they had no stock of Hatchimals.
While Kmart said that Kmart Australia is selling Hatchimals "extremely well" and "anticipate a sell through by the end of the week".
"We encourage customers to check their local store for stock availability. Alternatively, customers can look forward to another delivery in store or online at Kmart.com.au before Christmas," A Kmart spokesperson told Mamamia.
A quick eBay search sees the prices of the toy inflated by 200 per cent - with those canny enough to nab a Hatchimal before the frenzy started, now offloading their treasures.
Some, which retailed for around $70.00 were on sale for up to $300.
Really, when you look at just how darn cute it’s obvious they were going to be a hit.