This week, an innocent photo of Jools Oliver with her youngest son, River Rocket, in a front-facing baby carrier sent the internet into a spin.
The picture, posted by her husband – celebrity chef Jamie Oliver – split fans, as some attacked the family over their choice of carrier.
Even the famous mums of suburbia know that unsolicited parenting advice begins the second you become pregnant.
“You should start doing pilates, I found it really helpful for labour,” well-wishing people might say.
“I got the best pram – it’s super light. You have to get it!” (It’s only $1000).
“Sleep now, when the baby comes you won’t not get any,” a complete stranger might say in the supermarket – when you look like you’re going to have a baby any second.
As you try and figure out how to save up sleep for a later date, the baby arrives with a tsunami of unsolicited advice – from parents, relatives, friends and strangers.
New research suggests this unwanted advice is making mums stressed and anxious.
According to baby food brand, Bellamy's Organic, some 85 per cent of Australian mothers claim too many people offer superfluous tips.