Oh. Jaclyn Hill just 'apologised' for her 'hairy lipsticks' in an epic 19 minute video.

Not since the great Tati Westbrook and James Charles cancellation of May 2019, has the Youtuber beauty community been in such a flutter.

It involves a woman named Jaclyn Hill, 29, who created a makeup line by the name of Jaclyn Cosmetics.

At first the lipsticks sold out within a day, but then customers began complaining about the formula. Some were “hairy”,  others contained gritty, plastic balls, others contained “black dots”.

Cue: scandal, horror and two 10+ minute videos from Hill herself, all of which accumulated in yesterday’s 19-minute non-apology apology video, which *surprise, surprise* did not impress fans.

But first, here’s an approximate timeline of events to get your head around the whole situation…

via GIPHY

– May 23: Two months ago, the high-profile, 5.9 million subscriber-strong beauty Youtuber, announced she would be launching her own makeup line, titled Jaclyn Cosmetics. Cue excited announcement video and lots of hype.

– June 7 – 12: Her products were not well received. Customers complained of hairy and potentially mouldy lipsticks, with some finding plastic balls and “black dots” embedded in the formula. Others accused Hill of selling ‘expired products,’ and complained that the texture of the lipsticks were gritty, grainy, and otherwise unpleasant to use.

Omg!!! Gross beauty YouTube @briannafoxmakeup posted this when she got her Jaclyn hill lipstick! What is going on video up on my channel now keep it locked in to the hottest beauty drama 24/7 news now pic.twitter.com/wK3kDXsGrH

— richlux713 (@RichLux713) June 8, 2019

@Jaclynhill @jaclyncosmetics I am a huge supporter! Seriously love you. I was soooo excited to buy your lipsticks. Today when I went to put on “Decaf” ..I noticed there was a hard ball inside of it. What is it? Can I get a replacement? pic.twitter.com/D9acDVtDgH

— Krystal Duarte (@mizzgrizzlybee) June 7, 2019

Combating the negative feedback, Hill created a 14-minute video titled ‘My Lipsticks’. As one astute commenter noted… “Hoodie. Unstyled hair. No makeup. The Youtuber’s apology starter pack”.

According to the Youtuber, the ‘black dots’ were a result of formula oxidation, and the ‘hairs’ on the lipstick were from the quality control gloves worn by the workers producing the lipsticks.

“Please know that this is NOT hair! My factory used brand new white gloves to do quality control and they shed all over my product! We switched to rubber gloves two days ago and will make sure this never happens again,” she followed up on her now defunct Twitter.

Hill also says all customers who received a faulty lipsticks would be refunded their money, and given a new lipstick.

- June 28: The controversy continues and Hill deletes her personal Instagram and Twitter accounts, both which hold follower counts in the millions. Her 'Jaclyn Cosmetics' business accounts are still active.

- July 25: After nearly a month of social media silence, Hill posts a 19-minute 'Where I've Been' video, and fans are not impressed. To be fair, it did take her a whole nine minutes before she say the words, 'I'm sorry'.

She starts the video by saying, "This video might be the biggest mistake of my entire career, but that's okay," and fans are not been impressed.

Watch a Jaclyn Hill (kind of) apologise for faulty lipsticks:

Some other notable moments include...

Her musings on business:

"My whole life I just wanted to be the boss... once it actually happens you're like 'okay, this is not what I wanted,'" she says.

"It's a lot. It's more than what you think. It's more than wearing Christian Louboutin heels single everyday, and Valentino, and marching into the office being like, 'yes, I run sh*t'.

"It's a lot, it's aggressive and I definitely was not prepared, and I was definitely very ignorant in this entire process of thinking what it would actually be.

Her brief explanation of the situation:

"I did not have a quality control team big enough to handle what I was doing at all and I totally messed up,” she says.

And finally, nine minutes into the video, she apologised...

"I just have to say I'm sorry. It's so important you guys know how sorry I am, and how embarrassed I am. Like this has just been shocking," she says.

"I messed up in more than one way. I was way too over-confident in my launch, and I was not enough involved in quality control, and I over-hyped it for you guys for what ended up happening.

"I trusted the wrong people, I did a lot of things I should not have done and I just feel terrible for anyone who received a lipstick that wasn't perfect."

To be fair, Hill did choose not to monetise her video, which has so far garnered 2.9 million views, with that number steadily increasing. But, fans are having none of it.

Some have accused her of being disingenuous, while others are criticising her lacklustre apology. This is what they're saying...

She’s been talking for years but has said nothing. Absolute joke and narcissist. Apologies for crying but not the mouldy lipsticks. #JaclynHill

— Kiran ???? (@kiran_thandi03) July 25, 2019

It was almost 9 minutes in before she apologized! That’s almost half way through the whole video! It felt like all she said was “me me me” and “I I I”

— Alexis Hargett (@Hard2Gett_Lexis) July 24, 2019

That Jaclyn Hill video was a complete waste of 19 minutes of my life. Girl said a whole lot of nothing, besides “CEO” and “brand owner” . A lot. #JaclynHillCosmetics

— Chey (@Cheyenne_Pillay) July 25, 2019

I’ve been a stan of Jaclyn Hill bc she’s the 1st beauty guru I ever watched and got into years ago. But that video she just uploaded.... give it up. She would have been better off ignoring everything & coming back like nothing happened. Her video was pointless.

— gigi (@abcdefgina_) July 24, 2019

And now you're up to date on the drama.

*collapses from exhaustion*

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Long story short... for the love of makeup, please quality check your products before they go to market. PLEASE.

Are you up to date with the Jaclyn Cosmetics drama? Tell us what you think in a comment below.