Wendy Ayche was 26 years old when she decided to quit her well paying nine-to-five marketing job.
“I was an accountant, then I switched to marketing,” Ayche told The Huffington Post. “Back then no one really knew much about social media so I couldn’t be pitching to brands without data. I ran my own blog where I’d try my own strategies before pitching.”
She began blogging after work as a hobby. On average, she’d post about three times a week, and before long she started partnering with companies to promote their campaigns. “I remember staying up and pulling all nighters to meet clients’ deadlines and going straight to work the next day,” Ayche told the ABC.
Ayche experimented with fashion blogging, before her relatively small readership asked if she would make a makeup tutorial.