We hated it as kids, so why is it suddenly a trend for adults?

This time last week I was on a holiday in Europe.

Between the sight-seeing, eating, swimming, eating again, shopping and umm, eating – there was one thing I couldn’t help noticing and was oddly fascinated by.

Women left, right and centre walking around happily wearing the exact. Same. Clothes.

No, I’m not talking a matching midriff top or the same sparkly sandals. I’m talking head to pinkie toe IDENTICAL.

No word of a lie, I even saw two women who had the same headband on to boot.

At first I thought it was a coincidence. When you have a good group of friends it’s not uncommon for your period to sync, so heck, why wouldn’t our clothes? It happens in the Mamamia office all the time.

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The only difference here is that while in the office we laugh it off and think how funny it is, these women, I was gawking at, were doing it on purpose.

How do I know? Becoming obsessed with the phenomenon, I was quick to glance over the clothing racks in stores and there you had it… Friends picking up and trying on the same things.

Now I know wearing Tweedle Dee and Tweedle Dum outfits as kids was cute. Or at least our mum and dad thought so. Who of us didn’t have our parents dress us and our siblings in identical frilly outfits?

Except now we now look back at those pictures and think, ‘Wow. How embarrassing.’

"Now I know wearing Tweedle Dee and Tweedle Dum outfits as kids was cute."

Clothes are meant to symbolise your own personal style. They shout at the world, ‘THIS IS ME,’ 'this is what I like', 'this is what I think is cool'. They’re the first point of contact for strangers and more often than we’d like to admit, the first thing people judge you on.


So in a time when we’re all trying so hard to be different and stand out from the crowd, I can’t understand why these women are walking around like clones.

When you go shopping with friends, if they pick something up, it’s off limits to you. Non-negotiable. Right?

Despite our efforts to avoid the matching number, I’m sure we’ve all rocked up to a social event and spotted someone across the room wearing the same dress. In this situation we mutter ‘sh*t’ to ourselves, then proceed to sheepishly laugh or apologise profusely.

When questioning why we react that way, it’s probably because we’ve been conditioned to compare. Magazines ask, “Who wore it better?” when it comes to celebrity events. The television shouts, “B*tch stole my look” when critiquing clothes.

We’re not supposed to want to look the same, that's the reality.

Yet these women seemed so carefree, confident and above all – happy. Maybe it’s a symbol of their friendship. Maybe they’ve figured out something we haven’t.

Or maybe, just maybe, I’m right.

Do you dress your children in matching clothes? Would you wear matching clothes with your friends or family today?

TAP on the image below and scroll through the gallery for the best matching mum and daughter outfits...

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