If you run into Andrea Smith any time this month, you might notice something very familiar about her. Or more, specifically what she’s wearing.
The fashion blogger is breaking the cardinal (and rather ridiculous) fashion rule of wearing the same outfit twice, and for a very good cause. In fact, she’ll be wearing the same navy dress not twice, not even 10 times but 31 times, as part of Frocktober, an initiative to raise money and awareness of ovarian cancer.
Frocktober day 15: in truth, it’s been a very low key day at casa de Smith today but I really wanted to do a race-day look with Amelia and am not going to make it to the races in Oct so it’s my styling choice today! I’ve paired my @leinabroughton frock with red pumps (@ninewestaus), a red patent belt, a red fascinator (@review_australia last year) and of course a red pout! I love the red against the navy, it may be my favourite combo! This styling challenge is in aid of the #frocktober – I’m raising money for the @ocrf! More info via the link in my profile! ????????
Last year, Smith took on the challenge of wearing 31 dresses over 31 days but took a different approach this time.
“People were supportive, but there were a few raised eyebrows over owning and wearing 31 dresses! This year I wanted to take on a bigger challenge and try a more minimalistic approach,” she tells Mamamia.
“Those who know me well would likely describe me as a retail enthusiast (read: shopaholic) so sticking to just one thing all month is a bit different to my normal approach to daily style.”
The dress in question is the ‘Amelia’ dress by Aussie designer Leina Broughton, who developed the versatile dress especially after Smith pitched them the one dress, 31 days challenge.