The popular T-shirt that taught Roxy Jacenko about feminism.

The next “it” piece in fashion is placing a tough price on a good cause.

Fashion house Dior is about to release a white t-shirt with a US $710 price tag.

Dior’s “We Should All Be Feminists” shirt is yet to be publicly released but has already blown up a storm after being championed by such A-listers as Rihanna and Natalie Portman.

Listen to Roxy Jacenko explain to Mia Freedman how this T-shirt is progressing the conversation on feminism on No Filter. Post continues after audio.

The price-tag might be hard to swallow but a portion of proceeds from the sale will be donated to Rihanna’s charity, the Clara Lionel Foundation.

The Clara Lionel foundation is a not-for-profit organisation established by the singer that aims to support impoverished communities with greater access to healthcare, education and the arts.

The shirt was first seen last September on Dior’s 2017 spring runway, the debut show of director Maria Grazia Chiuri.

Chiuri, who is the first female artistic director to lead the fashion house, placed the shirt in a lineup of elegant gowns, delicate metallics and sneakers.  They are said to only be available from March to May 15th.

The delicately printed slogan “We Should All Be Feminists” is a reference to a 2014 essay by Nigerian writer Chimamanda Ngozi Adichie. Adichie wrote a piece for the Guardian that explains her position and the fraught that lies in self-identifying with the term.

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Public relations executive Roxy Jacenko spoke about the shirt during her No Filter interview with Mia Freedman.

“That’s a big thing in fashion at the moment, you need that t-shirt,” she said.

Freedman and Jacenko discussed the shirt and its feminist implications. Freedman broke down some aspects of what feminism can mean to the modern woman.

Jacenko spoke about her passion for never needing to rely on a man for financial support.

“Who wants to rely on a guy to do it – dear God, if I was relying then I’d really be up shit creek,” she said.

Listen to the full No Filter podcast for more on Jacenko and how she continuously sails through the media storm. 

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