
UPDATE: Wake Up’s replacement announced.
Ten’s new morning line up has been announced, in the wake of news that breakfast TV show Wake Up has just been axed amid cost-cutting measures .
The new morning line up will kick off with Ready, Steady Cook at 6am, followed by repeats of Bold and the Beautiful, Entertainment Tonight, and then Jamie’s 30 Minute Meals.
Studio 10, which was launched at the same time as Wake Up last year, survived the cuts and will continue to air at 8.30am.
Previously Mamamia reported…
Network Ten’s breakfast TV show Wake Up has just been axed amid cost-cutting measures at the station that include axing early, morning and late news bulletins too.
TEN chief Hamish McLennan has announced that Wake Up and the Early, Morning and Late News will cease production on Friday, May 23, 2014.
An email, apparently from McLennan, was leaked this morning with the announcement to staff:
Wake Up, which is filmed in a beautiful location at the Queenscliff Surf Club on Sydney’s Northern Beaches, has struggled in ratings against breakfast regulars Today and Sunrise. It’s had about one tenth of Channels 9 and 7’s audience.
Creator of the show, Adam Boland, brought on James Mathison, Natarsha Belling, and Natasha Exelby to launch the show late last year. Exelby was fired early on, but ratings did not improve with Mathison and Belling on the desk alone.
At the moment, Wake Up gets about 35,000 viewers a day, while Sunrise attracts about 350,000 viewers and Today gets 300,000.
Ten’s other breakfast show, Studio 10 with hosts Sarah Harris, Ita Buttrose, Joe Hildebrand and Jessica Rowe, is fairing much better in the morning line-up. It’s expected to survive this round of savage job cuts.
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