There’s a new #IceBucketChallenge.
But there’s no ice. And there’s no bucket.
You just have to wake up.
Jemima Khan – Unicef UK ambassador, heiress and associate editor of New Statesman – started the challenge herself. “I considered asking friends to donate money not to have to attend another dreary charity dinner, but have decided that the quickest way to raise money is through a social media campaign – to try to replicate the astonishing success of the Ice Bucket Challenge,” she wrote in the New Statesman.
— Jemima Khan (@Jemima_Khan) October 5, 2014
She nominated a few celebrities, and Stephen Fry did it within hours.