24 years since the first ‘angels’ walked down the runway, the Victoria’s Secret Fashion Show has officially been cancelled.
“We think it’s important to evolve the messaging of Victoria’s Secret,” said CFO Stuart Burgdoerfer, as reported by The Cut.
“We will be communicating to customers but nothing similar in magnitude to the fashion show. We will communicate to customers through lots of vehicles including social media and other channels.”
Let’s be honest, this is what the Victoria’s Secret costumes would be like in real life. Beautiful? Yes. Practical? Not so much. Post continues below.
The annual Victoria’s Secret show was once the most famous fashion catwalk of all. The world’s top models, known as “angels”, would show off the new lines of lingerie, while a superstar musician banged out some poppy tunes, with a front row packed with celebrity faces.
The other thing that always happened each year, like clockwork, with the same regularity as people fighting over whether or not Love Actually is actually a good Christmas movie, was that women would take in these photos and videos and immediately start to feel bad about their own bodies.
Phrases such as “well, I’m never eating again” and “I’m off to spend the next three days at the gym” were regularly posted across my social media feeds by friends and women I follow. It seemed to send them, and so many others into an uncomfortable, and dangerous body image spiral.
And beyond the crazy costumes and theatrics, was the – at times – painful, unhealthy and incredibly damaging journey undertaken by the models, who women would watch with dangerous admiration.
Now the Victoria’s Secret show is officially no more, these five disturbing stories continue to remind us why.
1. The pressure to lose weight could lead to depression.
Former Victoria’s Secret model Erin Heatherton said she stopped working with the brand in 2013 because after being with them for four years, the pressure to lose weight was having a very damaging effect on her.
“My last two Victoria’s Secret shows, I was told I had to lose weight,” she told Time Magazine at the time. “I look back like, ‘Really?’ I was really depressed because I was working so hard and I felt like my body was resisting me. And I got to a point where one night I got home from a workout and I remember staring at my food and thinking maybe I should just not eat.”