Image via Instagram (@urbandecaycosmetics).
There are few products that can incite as much dedication, passion and debate among beauty lovers as the Urban Decay Naked Palettes.
The buttery texture, pigmented colour and sleek packaging have made all three of the currently available palettes cult products, leaving many brokenhearted as they regularly sell out.
Urban Decay have announced a new kid on the block, and people are already going crazy for it. Case in point? There is already a wait list.
Cue the excited reactions and rather hilarious memes.
Due for release in the US on July 8, the Urban Decay Smokey Palette is, you guessed it, a smokey edition of the beloved nude-coloured palettes. And yes, we want it. Badly.
The good news? Being in Australia doesn't mean we miss out.
Mecca Cosmetica has confirmed the palette will be available in Australia (albeit with a little delay), hitting Mecca Maxima stores on September 29.
The price has also been confirmed, and will retail at $78, consistent with the existing palettes. (Post continues after gallery.)
While the first Naked palette focussed on bronze shades, Naked 2 on taupes and Naked 3 rose-gold tinted colours, the Naked Smokey palette will incorporate these AND silver, charcoal, black, eggplant and brown. Of the 12 colours, nine are completely new shades.