I get it. There is an awful lot of “must see” viral videos out there all vying for some attention in internet land. How can you possibly watch them all? The answer is, you don’t. But this one, this one you need to see. We all need to see it.
The video is called “Georgia Social Experiment” and it’s been launched this week by UNICEF as part of their global annual flagship report into the state of the world’s children.
The underlying theme of the video is “a fair chance for every child” and in releasing the video UNICEF hopes to rally the newly elected government to focus on reversing the trends of growing child inequality in Australia with particular focus on child poverty, health and education and ensure a fair start in life for Aboriginal and Torres Strait Islander Children.
In addition, they want to rebuild Australia’s aid program and target support towards addressing the needs of the most disadvantaged children in our region and importantly, formulate urgent action plans for refugees on Nauru and Manus Island which focus on permanent resettlement plans.
The video itself aims to get people talking about how we treat children alone in crowded public spaces. To do this they conducted a social experiment which placed the same child, in the same location. The only difference was the way she was dressed.
In the beginning scene we see a young girl, aged six years of age. Her chocolate brown eyes stare down the camera, connecting us with her. Her name is Anano and she is a child actor.
We then see Anano standing, alone, in what seems to be a busy street. It’s bustling, there are people everywhere. The location is alive. The girl is dressed well, in stockings and a pink coat. Her hair is shiny and styled neatly. She looks, by all accounts, as though someone has taken a great deal of time to get her dressed. Someone must love this child, we assume.
But she’s alone.
She is approached almost immediately. A child like that looks out of place, she must be lost, right? People ask her questions; how old is she, where is she from? They are affectionate, bending down to touch her, to show her kindness. There is a genuine concern for the girl, people pull out their phones to assist.