In the wake of Wednesday’s announcement that Uber is slashing its Melbourne UberX fares by 15 percent, I got to thinking: is it even about the money anymore?
Because after years of impeccable service, tracking and complimentary bottles of water, there seems to be more to my choice than coin.
Yes, it was the coin that first drew me in.
It sat beside me at Sunday brunch, chortling as my friends buried their heads, cursing the $100 they spent on drinks and the $80 they spent on cabs.
“You really need to get Uber.” I said.
It was cheap, convenient and it made sense that the arm I previously threw out to hail a cab would be replaced with my ever-scrolling thumb.
But soon my loyalty grew and when streets were flooded with taxis, I stood back, opened my app and accepted surge pricing that would inevitably land me with the same bill.
There’s something about Uber that I trust more than the iconic gleam of the city cab.
This is not a logical choice. Taxi and Uber drivers are legally required to go through several levels of background checks. One is no safer than the other.