A few years ago, Bob Carey made headlines around the world.

The reason? He was the man who wore nothing but a tutu and posed for photos in locations around the United States.

via The Tutu project.

Bob undertook the challenge to create awareness for breast cancer following his wife Linda’s 2003 diagnosis.

Three years on and one book later, Bob is still wearing his tutu.

But he wants other people to do so too.

#Dare2Tutu, his latest challenge, asks other men to join in with the tutu craze. All they have to do is buy a tutu, put it on, take a photo and upload it to Facebook.

It’s a competition – and all money raised goes directly to a not for profit that provides daily costs for women who are suffering from breast cancer.

It also helps get the message out further:

Bob has been raising money for breast cancer research since his wife Linda was diagnosed twelve years ago.

“Her cancer has taught us that life is good, dealing with it can be hard, and sometimes the very best thing—no, the only thing—we can do to face another day is to laugh at ourselves and share a laugh with others” he said.

We couldn’t agree more Bob.

Take a look at some of the photos:

The tutu project 1

Tyler wears a tutu for the #dare2tutu campaign. Image via @thetutuproject Instagram

The tutu project NYC

The Tutu Project in Times Square, New York City 2010. Image via @thetutuproject Instagram

Tuto cardboard cut-out

Raising awareness with Ballerina Bob. Image via @thetutuproject Instagram

Tutu frolick

Rehearsal for the mural image in Greece. Image via @thetutuproject Instagram

Tutu hawknation

The Tutu Project being supported by Hudson Catholic. Image via @thetutuproject Instagram

Tutu hudson

Hudson Catholic supporting the Tutu Project. Image via @thetutuproject Instagram

Tutu on stage

The Tutu takes the stage for a TED talk. Image via @thetutuproject Instagram

Tutu pool

The Tutu Project in Kalamata, Greece. Image via @thetutuproject Instagram

Tutu walking

The Tutu Project in Colombia. Image via @thetutuproject Instagram

Tutu Columbia

Behind the scenes of the Tutu Project in Colombia. Image via @thetutuproject Instagram

Tutu shoes

Wearing the tutu with Vans. Image via @thetutuproject Instagram

NYC tutu shot

The Tutu Project in New York City 2010. Image via @thetutuproject Instagram

Tutu lady

The Tutu Project with Ballerina Bob. Image via @thetutuproject Instagram

Tutu sunset

Photographed at sunset. Image via @thetutuproject Instagram