It’s no secret that social media can be a substantial money earner for savvy celebs. But few are prepared to reveal how it all works. Until now.
“Let’s get real for a second here,” she began. “Let’s break down that fourth wall.”
The former social media strategist wrote of how she has managed to leverage the medium to “stay relevant”, which in turn has lead to daily requests for coverage from business and brands around the country.
“Some of the people that get in touch want to hire me to be the face of their campaigns or products, or commission me to write a blog,” she wrote, “Others simply want a paid post on one of my social media platforms, usually Instagram.”
“This is the life of an ‘influencer’ in 2016 and it’s an area the PR, marketing and advertising industries are continuing to explore.”
But it's not all take, take, take - especially when it comes to fledgling businesses. For Smyth it's a case of 'you scratch my back, I'll scratch yours'.
"Now, whilst it's within my best interest to say 'thanks but no thanks'...(after all, this is one of MY sources of income and it's important to remember I am a brand myself)... I sometimes bend the rules a tad and do favours for the little guys (Much to the frustration of my agency, sorry guys!)"