When you have half a million followers, and spend your days travelling the world and taking amazing photos for your blog, there’s not much you can imagine going wrong.
Except when you find that someone has been following your every move, and recreating your photographs down to every last detail.
When Australian Instagram star Lauren Bullen, known as Gypsea Lust, says she discovered a 'fan' was doing exactly that, she was "truly shocked" and "creeped out".
"At first I thought it was all photoshopped & had to take screen shots to compare the two," she wrote on a post on her website.
"They honestly did an incredible job copying our imagery, controversially insane mimics... But stealing someone’s art - that’s never okay."
Bullen said the woman, who has since set her account to private, mirrored almost every detail of her shots, down to her outfits, props and poses.