25-year-old American woman Estee C. Williams says she has chosen the #tradwife lifestyle on her own terms.

Some years ago, she stepped back from a career in meteorology, to focus on her family life instead.

For over a year Estee has been following the tradwife practice of 'submitting' to her husband and partaking in homemaking, tellingMamamiashe personally doesn't think that makes her less than a man, rather just an "equally different role".

Looking to have kids in the future as well, Estee now regularly posts #tradwife content on TikTok, saying she feels a sense of relief in no longer having "to do it all".

In recent weeks she has posted videos of her baking her husband's birthday cake and a day in her life cooking, cleaning, primping and more.

It reflects a subculture online that is growing in momentum. It's #tradwife.

Tradwife - short for traditional wife - is a growing movement, referring to the rise in modern-day women choosing to embody ultra-conservative 'gender roles' and societal traditions from generations prior.

It's not a representation of women who don't work outside the home or who are the sole parental caregiver. It's far more than that.

It's '50s fashion, and 'housewife' energy. A devotion to one's family. A clear division of labour. A heteronormative outlook on gender, femininity, sex and identity. And an appreciation for traditional values of the past.

It's a subculture of sorts, that many argue, does reflect patriarchal thinking.

But for many women who identify as traditional wives, they feel differently.

But first, watch: Some simple questions to find out if you're a feminist. Post continues below.

"We [fellow tradwives] believe our place, specifically us as individuals believe our purpose is to be homemakers," Estee says.

"It doesn't mean that we're trying to take away what women fought for. No tradwife TikTokers are saying every woman's place is in their home, we as individuals are just choosing to be homemakers."

To share her perspective a bit more, here are 15 questions Estee receives all the time - and her honest answers to them.

Growing up, were there heteronormative 'gender roles' in your immediate family?

"I did not grow up traditional at all! Both my parents worked and watching my mum work and raise us kids, cook and clean and struggle to feed herself, I just knew I didn't want to feel that way when I grew up."

Do you think that impacted what you wanted for your own family and household one day?

"Yes, growing up 'untraditional' made me want this more traditional marriage for sure. I like the divided roles within the home based on gender."

What attracted you to being a homemaker and housewife?

"I knew I wanted to be a housewife when I met my husband and he told me on our first date he wanted to give the ideal woman the stay at home wife role. I secretly wanted this lifestyle even as a student."

What are your favourite things to do in the home?

"My favourite things to do around the home are cook, clean, and take care of myself. I make sure to start the day with a full face of makeup, groomed hair, and a house dress! It's like a uniform and it gets me started on my daily house tasks. I spend anywhere from three to five hours a day in my kitchen and I clean for one to two hours max."

How about your least favourite?

"I do not like yard work. That is always boring. I enjoy gardening but when the leaves fall that's always my least favourite."

Do you have friends or online friends who also identify as tradwives?

"I have online friends that are traditional wives, but I have unfortunately not found anyone in my community that lives similar to the way I do."

Do you think religion plays a part in your appreciation of tradition and hetero-normative gender roles?

"Yes, Christianity has played a large role in my decision. When I started becoming a strong believer, I also became more firm in my purpose to be a homemaker."

How does your husband feel about the whole 'traditional wife' concept?

"My husband supports my lifestyle 100 per cent and loves that I'm so passionate about my role that I've dedicated my social media to showcasing this life. I do believe my love language is serving my partner. Acts of service has always made my husband feel loved and respected."