After a 12 years chasing, Nine’s The Today Show has finally toppled Seven’s Sunrise in the most competitive time slot in Australian television.
In a statement released on Saturday, Channel Nine claimed victory over the year’s ratings, writing that the program has “regained the crown as Australia’s favourite breakfast program”.
The network said that winning 21 of the year’s 35 rating weeks across five Australian captial cities meant Today is in “an unbeatable position”.
It’s the first time the program has won the year since 2003, when Tracy Grimshaw and Steve Liebmann were at the helm.
Karl, Sylvia, Dickie & me with some of the wonderfully talented, completely sleep-deprived superstars behind the scenes (mostly) at @thetodayshow who don’t get anywhere near the recognition they deserve putting together the now, Number One breakfast Show in the country. Super bright, super committed, super talented and so good at making us guys out the front look as good as is humanly possible! Such a privilege to work with every one of them… #toughgig #bestteamever #WeLoveAustralia
“Today has averaged 317,000 viewers each morning in 2016 (up 5 per cent year-on-year), compared to Sunrise which has an average morning audience of 310,000 (down 5 per cent year-on-year,” Nine’s press release read.