The one kind of selfie you should never post on Tinder.

If you’ve ever been on Tinder, you’ve probably swiped left on a whole bunch of ‘tiger selfies’.

Apart from being cringe-worthy and a total cliche, tiger selfies are actually indicative of a tourism industry which abuses and neglects big cats for a quick buck.

A recent report by World Animal Protection, found that in Thailand alone, there are 830 tigers currently being held in captivity at tourism venues.

This International Tiger Day, PETA’s Associate Director of Campaigns, Ashley Fruno, has sent a letter to Tinder Co-founder and Chair Sean Rad, asking the dating app to remove tiger selfies from their user’s dating profiles.

Yep, another tiger! #tinderguyswithtigers #tinder #tigers #swipe #swipeleft #swiperight #tinderfails #onlinedating #datinggonewrong #datingapp #dating #dreamdate #tindernightmares #swipegamestrong #kitty #cat #meow #purrrr #boyfriend #stripes #datingdiaries

A post shared by @tinderguyswithtigers on Jun 25, 2015 at 6:44pm PDT

In the letter, Fruno explains baby tigers and other animals used at tourist photo attractions are usually taken from their mothers when they’re just days old and “subjected to extreme stress and physical abuse”.

“Once they’ve grown larger and are too dangerous to handle, they end up being locked away in cages or heavily sedated,” she writes.

Fruno says not all Tinder users would understand the cruelty and abuse that goes on behind the scenes of their ‘harmless’ tiger selfies.

“Not only are these types of photos cruel to animals, unaware Tinderlings might also mistake them for cute, harmless pictures and be prompted to take part in this abusive industry themselves.”

Fruno believes International Tiger Day is the perfect time to “protect pussies by banning the most selfish selfie of all”.

“By taking the tiger stripes out of swipes, you’ll be sending message to the Tinder community that in modern-day matchmaking, cruelty to animals should never be on offer.”

You can find out more about International Tiger Day and PETA’s campaign here. You can read the full letter to Mr Rad here.