Tiger Lily Hutchence, the daughter of late INXS frontman Michael Hutchence and British TV personality Paula Yates, has made her modelling debut for ethically-sourced label House of Khadi.
The 20-year-old features in the kickstarter campaign that aims to raise the brand enough money to produce shirts in a Fairtrade-registered factory.
Despite her famous name, Tiger Lily has mostly maintained a private existence with no verified social media accounts.
This sudden step into the public eye might have resulted from the influence of her philanthropic adoptive father, Sir Bob Geldof.
Tiger Lily was orphaned at the age of four, following her father's suspected suicide and her mother's accidental heroin overdose.
She is the half-sister to Geldof's three daughters, Fifi, Pixie and Peaches — who died of a heroin overdose in 2014.
House of Khadi's campaign features the 20-year-old wearing a variety of cotton shirts in a lush countryside setting.
With her sculpted features and flowing dark hair, Tiger Lily is the spitting image of her late father.