It is the trend invading every single house.
Like a lot of mums, I have a couple of stubborn kilos that won’t budge.
So recently, I posted a question on a mum’s Facebook page asking for recommendations of weight loss programs. What I didn’t expect was the onslaught of private messages that quickly filled up my inbox. Before I knew it, I had every stay-at-home-mum in my immediate vicinity trying to sell me Isagenix.
So what exactly is Isagenix? Well, according to their website:
“Isagenix will bring out the best in you. It’s an opportunity for health, wealth and happiness. You can be your own boss, own your own business and be supported by a multi-million dollar company. You’re in business for yourself, but not by yourself. Our goals are simple; to create the healthiest people on the planet, to pay out the most in commissions, and to have FUN along the way”
Basically, Isagenix is a weight loss system which apparently also aids energy levels and ageing and essentially it’s network marketing gone wild.
Isagenix is a direct sales company that relies on “associates” selling the products to their friends and family in order to reduce their own payment or gain free products. And for around $400 a month, I can see why a lot of people would want to do this.
So there I was bombarded by Isagenix converts, all wanting to add me to their pyramid.
I kid you not, I had more than 15 private messages inviting me to attend seminars and asking if I was, "open to a 10 minute phone discussion".
The fact that most of the messages used exactly the same terminology word for word kinda freaked me out. So, I did some more research.
The more I looked around, the more cult like this Isagenix seemed to be. People were obsessed, and with that obsession they tried to recruit their friends.
You see, with Isagenix, everyone who is recruited is on the payroll. When you buy a product from the range, a lot of people up the pyramid get a pay day too.
The more information I sought on Isagenix, the more my concern grew. Much of the research out there on the product is self funded, and really, it's nothing new. For four days every month you "cleanse" which essentially means you'll eat nothing but tablets and drink some filthy imitation Metamucil.