Many things change when you have a baby. Your body, your hair, the shadows under your eyes, your bank balance, your relationships, and the information dished out to you through your social media feeds.
Based on the types of conversations I have online, the photos or articles I look at and the demographic box I fit into (city dwelling 30-something mother of two), I get quite the cocktail of ads and ‘suggested posts’ served up to me on Facebook and Instagram.
Sometimes I imagine there’s a plucky young Facebook executive casting their eye over the data report for the day and thinking to themselves, “Based on her criteria, today this lady saw ads for leggings that make you two sizes slimmer, washing powder, toddler shoes, gin, adult slippers that look like shoes, a wine sale, crumpets, sleep consultants, frozen chicken nuggets, anti-wrinkle cream, multi-compartment lunchboxes, a device you stick in your lady parts that connects to your phone to say how much work your pelvic floor needs, and more wine. WHAT IS THIS LIFE?!”
Sometimes I’ll see an ad for a bar opening, but when I scroll back to look it’s gone. I’m sure that same young exec is saying, “LOL! Sorry, our mistake, we temporarily thought you were someone with a life. Here’s an ad about cheap haircuts”.
But my morbid fascination lies with the ‘suggested articles’ containing well-meaning advice from pages where I just know the comments sections will be filled with, “I am the best ever parent and person!” undertones. I’m under no illusion that if I dared to comment with a query on the real life application of some of the advice I’d be met with the online equivalent of “YOU CAN’T SIT WITH US!”