It’s… it’s happened.
Gone are the days when a musician would just stand in front of a camera, miming the lyrics, and occasionally gyrating. Now film clips have a whole narrative, and a back story, and you almost need a PhD in pop culture to interpret them.
There are layers… and imagery… and long-held grudges… and secret messages… and all those other things you wrote about in your high school English essays.
Luckily for you, I’ve deep-dived into the world of Swiftism to find out exactly what Taylor’s trying to tell us with this subtle, multi-million dollar film clip/personal vendetta against Kim Kardashian, Kanye West and Katy Perry.
The video opens on a gravestone that reads "Here lies Taylor Swift's reputation" and then Swift literally rises from the dead and it's all very Thriller circa 1982. If Michael Jackson was a millennial white woman and Twitter existed back then.
Once Swift has successfully clawed her way out of her grave, she lies in a bath of jewels.
While this may look like your average, casual jewel bath - it might, just might, be a reference to Kim Kardashian's infamous Paris robbery. The lyrics are: "I don’t like your perfect crime/ How you laugh when you lie/ You said the gun was mine/Isn’t cool, no, I don’t like you".