Imagine finding a way to work remotely and hotdesk from any country in the world, while making a constant stream of money to fund your next adventure.
There are countless Instagram-famous people who seem to have this elusive lifestyle all figured out, and they make it look so easy. Go to Portofino, take a few bikini pics, write a caption about wanderlust, make bank. Right?
But for Aussie influencer Natasha Oakley, who might appear to fit the above mould (she built her brand off posting gorgeous swimwear pics in sunny locations), it would do her a disservice to write her off as a mere bikini blogger. No matter what it looks like to her two million followers on the ‘gram, Oakley is quick to shut the notion down that her life is “one big holiday.”
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The 29-year-old leveraged her popularity on the platform to launch her global fashion companies Monday Swimwear and Monday Active, of which she is CEO, and co-created the online content platform A Bikini A Day with longtime business partner Devon Brugman in 2011.
Now based in LA, Tash says her success has come down to good old fashioned hard work – a mixture of passion and resolve that has seen her scale enormous career heights.
“We manage all our campaigns and projects, and we don’t have agents or managers – there’s no one higher than me in our personal company,” she tells Mamamia.
“I always knew that I wanted to have the freedom of doing whatever I wanted to do and being my own boss… It’s something that’s really fulfilling to me, but you have to know what’s involved – how much of you it’s going to take and the sacrifices you have to make.”