T-shirts slammed for trying to “reclaim” the swastika symbol.

A clothing design company has been slammed for trying to “reclaim” the swastika as a symbol of peace by selling T-shirts and jumpers branded with multi-coloured swastikas through a US retailer.

KA Designs – a company with the self-professed tagline “questioning boundaries” – tried selling a line of ‘The New Swastika’ products through retailer TeeSpring.

“The swastika is coming back, together with peace, together with love, together with respect, together with freedom,” a Facebook video from KA Designs promoting the products says.

Peace with Swastika. Link in bio.

A post shared by KA design (@ka.artdesign) on Jul 12, 2017 at 8:09am PDT

The response has been swift and severe, with The Israeli Jewish Congress labelling the concept “obscene”.

“It is obscene and disgusting that TeeSpring would seek to profit of this in the name of art, trying to turn this irredeemable Nazi symbol of hate and murder, into a symbol of ‘love and peace’,” the Congress posted to Facebook on Saturday.

“This is not only highly naïve, but grossly offensive. What’s next, using ISIS symbol to promote gender equality? Hopefully management will understand the magnitude of their mistake and offense caused, and discontinue these items immediately.”

The T-shirts have since been taken down, with TeeSpring issuing an apology for the incident, Fox News reports.

KA Designs however, are unapologetic, telling Dazed Digital at the weekend they “wouldn’t care” if Nazis brought their product.

“We wouldn’t care. The aim of this project is not to generate profit, whatever the source of the money,” a spokesperson for the company said in an interview.

“We think the message on our apparel is clear: peace, love and freedom win over hatred, war and prejudice. If some kind of neo-Nazi goes out wearing our shirt, he will raise the same kind of questions and discussions as a communist wearing the same shirt.”

Just… Stop.