The Project's Steve Price just stripped off on national television. Oh my.

Perhaps in celebration of The Project‘s birthday this evening, regular panellist Steve Prive stripped down to his birthday suit. Well, nearly.

The veteran journalist was showing off his surprising new ink, the spoils of a bet he lost to footballer and fellow I’m A Celebrity Get Me Out Of Here Contestant Dane Swan.

The 62-year-old had promised to get former Collingwood star’s initials tattooed on his under arm should he be booted from the jungle first.

This week he made good on his word.

A post shared by Dane (@danes84) on

Swan shared a video of the ordeal on his Instagram account, congratulating his friend on following through.

He also invited fans to tune in on Channel 10 tonight to “see the finished product”.

It’s safe to say viewers got more than they bargained for when Price’s co-hosts Peter Helliar, Waleed Aly and Carrie Bickmore forced him to strip down behind the desk to show them.

Fingers crossed the clip turns up in the bloopers of their 3000th episode.