It’s no secret that many celebrities who sign up for “I’m A Celebrity…Get Me Out of Here!” do so with a clear goal.
Maybe it’s to revive a flailing career, promote a new project or grab a few extra minutes of time in the spotlight. For others, the show is often the perfect opportunity to do some major PR damage control on an individual’s reputation in the hope of earning back the support and forgiveness of the Australian public.
Last year, the redemption seeker was ex-footy player Brendan Fevola and boy, was it a successful campaign.
The show reintroduced the nation to the “new” frank, humble and authentic Fevola, following years of headlines charting his “bad boy” off-field antics, which included problems with gambling, infidelity and incidents with the law.
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In the jungle, Fevola showed a more vulnerable and gentle side, speaking about reuniting with his ex-wife Alex and his relationship with his three daughters.
He ended up winning the competition, having completely changed public opinion.
The rewards have been great too – since his jungle appearance, he’s re-proposed to his ex-wife and now co-hosts the weekday breakfast show on Fox FM with Fifi Box and Dave Thornton.
“We didn’t go into the show thinking we were going to get anything out of it, it was just like, ‘Go in there and see how you go’. It’s opened up a whole new chapter, which is amazing,” he told the Herald Sun.