What will be the right age for your daughter to read Dolly magazine? This is a question I had to answer a lot – publicly and privately – when I was editor-in-chief of Dolly and the answer was never straightforward.
In short? Dolly is aimed at girls aged 14-17 with readers on either side of that core. Do girls as young as 10 or 11 pick it up occasionally? I’m sure they do. Little girls have big sisters. But the magazine is absolutely not directed at girls that young. Never has been. So what is an appropriate age?
Well, it depends on the girl.
It’s certainly true that as an adult, the further you get from a particular life stage (in this case, being an adolescent girl), the harder it is to recall what that stage feels like from the inside.
And I know that since I became a mum and as my children get older, I’m becoming more prudish about sex, advertising and media.
For example, I loathe those giant billboards and metrolights that scream about male sexual dysfunction! Erectile disorders! Premature ejaculation! They’re things I’d rather not discuss with my kids on the way to school.
I also find myself crossly flicking the breakfast radio dial in the car when the announcers are asking callers to phone in and “tell us if anyone in your family has had sex with each other!”. Seriously, that happened to me a few weeks ago.
But I get extremely frustrated when the content of teen magazines is discussed in the same breath as broader media. There is a huge and crucial difference.
Top Comments
I am 12 and a regular reader, and started reading Dolly and Girlfriend at 11. Even though I'm not old enough to have sex (not that I want to), the "sealed" sections have really helped me (and many others) through puberty, and to prepare for the future, because we know that all teens would feel mortified by asking their parents about tampons or sex. Banning it would simply make teens under 15 (and children) want to read it more, or they would move on to Cleo or Cosmo.
im 12 and my mum lets me read dolly and girlfriend i think they are good becuase they use real girls in dolly and they are not air brushed. they have lots of good advice for us girls