Well, this is clever.
Julie-Anne and Glen Mayer have created a non-squeeze, portable feeding bottle for young kids.
It’s basically like a meal delivery service for tots, that won’t leave them covered in rogue strands of spaghetti.
The couple presented Subo, the food bottle, to the sharks on Tuesday night’s episode of Shark Tank.
“We invented Subo out of necessity,” Glen explained.
“We’re a busy family of five and we make our own homemade foods.”
“So we invented a product that’s revolutionising feeding on the go,” Julie-Anne added.
The couple went on to explain that Subo is the world’s first non-squeeze feeding bottle, which means young children can feed themselves safely and without the risk of a mess.
The food sits on top of a platform in the bottle and as you sip on the soft silicone spout, the platform slowly moves up the bottle.
Once it’s finished, the bottle comes apart for easy cleaning.