Image: Instagram. Alexa Chung is the godmother of the modern shag hairstyle.
There is only one thing you need to know about beauty trends this year, so listen up: the ’70s are in.
And when it comes to the ’70s, one hairstyle ruled supreme: the shag.
Wait! Come back! I’m talking about all the good elements of the shag – the height and volume, the movement, the carefree glamour – without all the cringeworthy parts we don’t like.
Who rocks the shag today? Oh, I don’t know, only the coolest celebrities and models ever, such as Alexa Chung, Taylor Swift and supermodel Karlie Kloss. And need I mention that the most iconic rockstars and actresses of all time have also sported this style? I’m talking about Stevie Nicks, Patti Smith and of course, Farrah Fawcett.
Need further proof? Check out our gallery below. (Post continues after gallery.)
Also known as the “swag”, this new take on '70s classic style is all about wavy layers paired with a heavy, centre-parted fringe which stops at the tops of your cheekbones. The fringe is key, as it will frame your heavily lined and mascaraed eyes, all of which are essential for seducing – nay, becoming – a rockstar.
This century, forget about the feathery flicks. With the new shag, you want messy, healthy layers, which are scrunched to accentuate a natural (or heat-styler induced) wave. It’s a far cry from that running-along-the-beach Charlie’s Angels look.