If these are “mum jeans”, we want a pair.

Sarah Jessica Parker, a 50-year-old actress with great hair, is the new face of an American denim company called Jordache. We don’t know much about this brand with the name that we can’t seem to pronounce (jor-da-chie? jor-dash?) but we know they must like SJP.

At least, enough to have her bend over and show off her bottom in their designs.

The campaign, which American media is loving because “She looks great!” and “Wow, look at those mum jeans!”, has us asking a few questions.

SJP in the Jordache ad.

They’re right, she does look great. But the woman who invented Carrie Bradshaw could quite literally wear a potato sack covered in manure and still be more stylish than the rest of us.

Here’s proof. Post continues after gallery.

Carrie Bradshaw's fashion.

Carrie Bradshaw's fashion

Carrie wearing Vera Wang when she (almost) gets married.

Carrie Bradshaw's fashion

Life goals right there.

Carrie Bradshaw's fashion

Carrie, not quite on point this time.

Carrie Bradshaw's fashion

Only Carrie can look gorgeous while ice skating.

Carrie Bradshaw's fashion

The classic tutu skirt.

Carrie Bradshaw's fashion

ACTUAL PERFECTION.

Carrie Bradshaw's fashion

A rare sighting of a simply dressed Carrie.

Carrie Bradshaw's fashion

I want this framed.

Carrie Bradshaw's fashion

Stunning.

Carrie Bradshaw's fashion

Carrie rocking the Dolce.

Carrie Bradshaw's fashion

Never without her trademark cigarette.

Carrie Bradshaw's fashion

Apparently overalls were a thing in the 90's.

Carrie Bradshaw's fashion

Carrie does cute and girly.

Carrie Bradshaw's fashion

Never shy of showing a little skin.

Carrie Bradshaw's fashion

Effortless and just way too chic.

Carrie Bradshaw's fashion

A more recent Carrie sighting in Paris, looking very Parisian indeed.

Carrie Bradshaw's fashion

The classic Carrie Bradshaw tutu.

Carrie Bradshaw's fashion

Only Carrie can pull off this school girl chic look.

Carrie Bradshaw's fashion

Rocking a simple, strapless number.

Carrie Bradshaw's fashion

Carrie Bradshaw's fashion

Certainly looking her best as "best man" at Stanley's wedding.

Carrie Bradshaw's fashion

Possibly the only person in the world to pull off these Dolce undies.

Carrie Bradshaw's fashion

Staying true to the 90's midriff.

Carrie Bradshaw's fashion

Carrie stopping traffic.

It’s not just the pose. It’s not even the out-of-control airbrushing, it’s just these wee things:

1. She’s a smart, successful woman. Why is she bending over a table?

Sarah Jessica Parker is hardly the first woman to be bent over a table in an advert. And sure, there’s the argument that she’s selling the jeans, so she kind of has to show them off. But how often are you hanging out in this comfortable position at your place?

2. She’s 50, and she doesn’t have one single wrinkle.

SJP has never hidden her age. She wears her face with pride (as she should, because they show her life experiences) but there’s not one line on her body in these photos, let alone her face.

Here was a behind-the-scenes shot from the shoot.

Notice her hand? That is realistic, because it’s real. You can also clearly see the lines around her eyes in this shot. But the one that made the campaign? Even knuckles don’t have wrinkles. That’s not clever retouching – that’s just completely unnatural.

Smooth face, smooth arms, smooth hands. It’s great, but it’s not real. Photo courtesy of Jordache.

3. These are not “mum jeans” just because a mum is wearing them.

Just because she’s a mum (of three beautiful children) doesn’t immediately mean her jeans have to be labelled that way. Which is how every media outlet who is running this ad is describing them.

Watch Tina Fey and Amy Poehler rip into the ridiculous concept of mum jeans below. Post continues after video.

SJP is a smart, beautiful, successful woman with three children.

We would buy jeans from her any day. They really don’t need to try so hard.

Are you bothered by the airbrushing in this ad?