From the outside, life as a beauty blogger looks pretty sweet: thousands of adoring fans, free makeup loot, and being recognised for doing something you just so happen to love. Oh, and actually being able to pull off neat winged liner/contouring/lip liner without smudging must be nice.
However, notoriety does have its downsides, as blogger Sally Jo Hickey — known to her followers as simply Sally Jo — explains in a new video.
Earlier this week, the New Zealand-based makeup whiz jumped on board the ‘Story Time’ video trend, sharing the tale of how a run-in with a viewer took a violent turn.
With almost 70,000 Instagram followers and more than 150,000 Youtube subscribers to her name, it’s not uncommon for Hickey to be recognised in public.