We need to talk about S-Town.
The podcast, centred on local Alabama eccentric John B. McLemore, has been downloaded more than ten million times in the first week of its release.
The think pieces have followed suit. Was this show, from the same team that created that other huge show Serial, a triumphant podcast or a hot mess with no storyline that just bored everyone?
People, it seems, are firmly in two camps: Love it, or dump it in a trailer park trash can and set in on fire.
My phone is lit with complaints about the hours "wasted" on it. And people are crying out to me "It's a podcast for snobs".
Yes, there's a certain amount of wanker status that comes with deeply appreciating a seven hour tome made by This American Life. Yes, there is a reputational bias that exists here, that basks this show in a certain favourable light. Yes, I don't have children, or a life, so I can spend seven hours listening on a weekend.
The scores of gushing reviews online, and the almost universal acclaim have led some to a feeling of alienation; that if they stick their hand up and say "I didn't like it" or "what was the fuss", they'll be persecuted or judged unfairly.
But I was one of those people.
It didn't really grab me until episode three. Until then I felt disconnected; like the train had left the station and I was flailing, running behind it, wondering why everyone was on board but I wasn't. I didn't connect with the main character, John. I didn't understand the landscape. I didn't want to waste my time on a show that took an hour to say what could have been condensed into twenty minutes.
But I persisted, and having finished it now, it was worth it.
So if you're still only at the beginning, maybe try until ep three. And take my advice: If you entered this show expecting another Serial, walk away now. You will be disappointed. But if you can listen with your ears, and your heart open, what unfurls is on par with some of the literary masterpieces of our time.