In Sunday night’s 60 Minutes interview, Roxy Jacenko opened up to Allison Langdon about her husband’s incarceration, her battle with cancer, and how she continues to manage her family life and PR business despite her recent struggles.

At one point, the 36-year-old invited the cameras into her Double Bay Sweaty Betty office, where her staff work in an open-plan setting. It was one image in particular that caught people’s attention.

Langdon's voice-over described the Sweaty Betty office as being full of 'Roxy lookalikes.' Image via Channel 9.

At first glance its true the staff appear to have strikingly similar characteristics; Caucasian, with blonde hair and all-black outfits. And the shot didn't go unnoticed by60 Minutes, with Langdon describing the Sweaty Betty office as having a staff of 20 "Roxy lookalike workaholics."

Many news outlets have run with the story, including news.com.au who reported "Roxy Jacenko’s secret is finally out. She’s been busy building an army of clones."

Roxy Jacenko's PR firm is staffed entirely by Roxy Jacenko lookalikes, this is amazing #60Mins pic.twitter.com/r29O1fPfCT

— Nick Bond (@bondnickbond) August 21, 2016

But Jacenko hit back today posting a picture to Instagram of her staff - which she says is also minus one male currently on annual leave.

She captioned the image: "For the half-wits who today suggested I have blonde 'clones' - a little research and you might discover that brunettes are very welcome in our office."

"And @antheafloudas how dare you wear a white top!?! You're fired !!!"

The Sweaty Betty founder toldMamamia: "It was a pathetic comment and so disrespectful. I have a group of incredibly talented individuals all wonderful in their own unique way."

"Some simple research of my team (whom are as important to me as my family), would show all ethnicities, hair colours, shapes and sizes!!!!!!"

When asked by Kyle and Jackie O why she did the60 minutesinterview, Jacenko said it was for two reasons.

"One was because the whole amount went to charity, it went to three different charities for cancer," she said. "And the second was to say ‘F-you’."

Listen: Rosie Waterland and Laura Brodnik discuss Roxy on The Binge podcast: