Roxy Jacenko hits out at blogger who accused her of making Pixie 'public property'.

Roxy Jacenko is not about to take criticism lying down.

Incensed by suggestions she has turned her 4-year-old daughter Pixie into ‘public property’ by commodifying her Instagram account and making her the face of a hair accessory label, the PR guru has some terse words for her criticisers.

Jacenko took aim at the writer of an article published by Daily Mail Australia today, titled ‘Dear Roxy Jacenko: You’ve stolen your daughter’s childhood from her… Happy?’, which says the mother-of-two has “put a price on childhood“.

“As we all know, [the world] isn’t full of well-intentioned, morally sparkling human beings,” the article reads.

“You don’t get a checklist to tick off what you find acceptable and what is out of bounds. No boundaries, no censorship, no restrictions.

Roxy with her daughter, Pixie. (Image via Instagram @RoxyJacenko)

“..In life, you never, ever, ever get something for nothing; there is a price you must pay for everything.”

It was mere hours before Jacenko replied.

“So, that means, that if a girl wears a short skirt and gets raped, then it is her fault for wearing a short skirt?” She told the publication.

“Wake up…The issue here is three males, whom are known to me, taking photographs of my four-year-old daughter and superimposing her into a pornographic situation – don’t diminish the fact that this is a vile act and paedophilia.

Last night on The Project, Waleed Aly pressed the businesswoman about her choice to build a public profile for her daughter online.

“You’re absolutely right to be disgusted,” Aly told Jacenko, before asking her about the separate issue of turning her daughter into a “commodity” and the evolution of the Instagram account into a money-making enterprise.

You can watch the segment from last night’s episode below. Post continues after video…


Video via Channel 10

“I think the reality is everyone’s going to have an opinion on how you parent and what you do do and what you don’t do. For me, I am very very confident in the way she is on social media in the sense of I don’t put pictures of her in the bath with no clothes on,” Jacenko responded.

“Does it make it right that these people, who are nothing more than paedophiles, can utilise those pictures?”

Carrie Bickmore pointed out that the “commercialisation” of her daughter is a separate issue to the images created and circulated.

“I am sorry to see her in this situation. But let me tell you, one of the two photos that was used was from my personal Instagram. So the question is, am I to live my life as recluse and not share pictures of my child?”

Mamamia founder Mia Freedman was also on the panel last night and said that once a parent shares photos of their children online, they have very little control over what happens to them afterwards.

“We have battled with that exactly,” said Aly. “We made the decision never to do it for those sort of reasons.”