This is baffling. They are two of our brightest stars. They both have legions of fans and are wildly popular.
So what’s going on here? Is the medium the problem?
While the 2DAY FM breakfast hosts saw a glimmer of success when they rose to 4.3 per cent audience share in September, these gains have not been maintained, much to the frustration of radio execs, their fans and the hard-working stars themselves.
As it stands, Rove and Sam are on 3.8 percent, a measly figure in comparison to the #1 rating show’s 10.5 percent, held by KIIS FM’s Kyle and Jackie O.
It begs the question – why aren’t more people listening?
It doesn’t matter whether you’re a fan of The Bachelor or its cooler, hipper sister The Bachelorette, Sam Frost has likely dazzled you – and many others. Frost has over 450,000 followers on Instagram, almost double the fan base of any other Bachelor alum. She’s an every girl. Real, Aussie, heart-on-her-sleeve, doing her best. Giving it a red hot go.
Frost is wildly likeable – but her likability doesn’t necessarily lie in what she says, it lies in what she does. The undeniable reason the 27-year-old was so wholly welcomed into the hearts of Australian women is because her reactions are refreshingly authentic, and cannot be bottled into a soundbite.
When she rejected a cocky suitor on the show, few people could remember Frost’s words, but instead the sassy twist of her mouth, the jostle of her shoulders, the unrelenting glare of her eyes.
Radio flattens and dulls Frost’s multi-dimensional sparkle, and perhaps that’s where the listeners are being lost.
The same could be said for McManus, who has forged one of the most successful careers in television history, and now reportedly earns a cool $3.7 million per year for co-hosting breakfast shift.
Like Frost, however, McManus’ magic doesn’t lie in audio, but in visual.