We need more bikini campaigns like Robyn Lawley's.

Before a bikini photo shoot, most models need a team make-up artists, hair stylists, photographers… and a heavy round of post-production Photoshop magic.

Robyn Lawley is not most models.

This is how the 25-year-old beauty has modelled her own bikini designs: No make-up. Natural hair swept back into a pony. Smartphone camera. It doesn’t even look like there’s an Instagram filter involved here.


Here she is again, in another of her own designs, just casually looking amazing in her own home:

Compare that to any other glossy, highly stylized bikini campaign… And it’s pretty bloody obvious why Robyn Lawley is making news around the world. She’s a size 12, which is virtually unheard of in the bikini business, and she sells her own swimwear range in the most casual way imaginable.

She’s a game-changer.

Oh, and here she is again — demonstrating why real “plus-size” models are the future for fashion, self-esteem, beauty, and beach-going:

Go you good thing, Robyn Lawley.

Here are some of the best Robyn Lawley Being Gorgeous moments…