Yesterday morning, singer Ricki-Lee Coulter caused a social media meltdown when she posted a cheeky picture of her bum on Instagram.
For sure, it was some grade-A booty shooting game from the the 29-year-old former Australian Idol contestant, but let’s be honest, she is not the first celeb to bring it.
Kim K does it. Nikki Minaj does it. Rihanna does it. In fact, the belfie – aka the bum selfie – is becoming a social media staple for any bootilicious celebrity with a smart phone.
But what I am here to tell you, is that the belfie is not just for the rich and famous.
Nor is it just for narcissists and the self-obsessed.
The belfie is for you. It’s for me. It’s for everyone.
(Don’t roll your eyes…. Stick with me here…)
Hey there, the Internet. I have a confession: I’ve recently become addicted to taking pictures of my backside.
Yesterday, there was an important technological advance for the world of amateur belfie taking. The Belfie stick. Enter a titanium steel stick with an extendible arm to reach around and take that perfect booty shot. Game. Changer.
I politely but respectfully disagree.
For me, taking a killer belfie is not about being obsessed with myself or clocking up likes on Instagram. In fact, most of my belfies never see the light of day. They’re just slowly filling my photo booth, hoping to be secretly shared online or if they’re lucky to be sent out as a cheeky sext.
I used to be self-concious about my bum. I saw it as nothing more than a big, white, dimply obstacle that stood between me and getting my jeans done up in the morning. And then I discovered the power of the belfie.