Since he first uttered the title on The Bachelorette in 2015, we have struggled to understand what Richie Strahan’s job as a “Rope Access Technician” actually entails.
Now, the former-RAT has landed himself a brand new gig heading up a popular men’s activewear label.
In 2017, Strahan, 31, will rise as Co-Director of Australian brand WPN. (pronounced “weapon”), which ships from its Perth headquarters across the country, as well as to the US, Europe, South East Asia and South America.
The move is a perfect fit for the health nut, whose impressive rig was well-documented throughout his brief reality television career.
Did someone say “RIG-CHIE”?
Aside from providing versatile fitness attire, the brand is also focused on improving men’s mental health outcomes through education, fitness and health tips and events.
WPN. also donates part of its profits towards the Black Dog Institute, which aids research into suicide prevention.
“What I love about WPN. is that it’s a brand bringing men together as a unit, helping each other become stronger, healthier and happier,” Strahan said in a statement.
“Working in the mines and in isolated areas, I see a lot of men struggling with their mental health and not feeling like they can speak up.