After countless call-outs on social media, Hollywood celebrity Chloë Grace Moretz has joined the pack of those calling out the promotional billboard for the soon to be released animated film, Red Shoes and the 7 Dwarfs.
On Wednesday, Moretz, who is one of the major voice stars of the film tweeted, “I have now fully reviewed the mkting (marketing) for Red Shoes, I am just as appalled and angry as everyone else, this wasn’t approved by me or my team.”
The 20-year-old continued, “Pls (please) know I have let the producers of the film know. I lent my voice to a beautiful script that I hope you will all see in its entirety.”
The film – which is the latest reincarnation of Snow White and the Seven Dwarfs – tells the story of seven princes who have been transformed into dwarfs through a spell. The dwarfs then set out to find some enchanted red shoes which they believe will lift their curse.
However, when they come across said red shoes, Snow White is wearing them.
She wears them because they transform her from a short, curvy woman into a tall, thin woman.
The promotional posters feature a thin, tall Snow White and a shorter, curvier version, alongside the tagline: “What if Snow White was no longer beautiful and the 7 dwarfs not so short?”
So essentially thin equals beauty and curvy does not.
In her final tweet on the matter, Moretz assured her fans and followers, “The actual story is powerful for young women and resonated with me. I am sorry for the offense that was beyond my creative control.”
On Wednesday, model Tess Holiday also drew attention to the poster, asking, “How did this get approved by an entire marketing team? Why is it okay to tell young kids being fat = ugly?”
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