If you go by the assumption that the better your food looks, the better it tastes, we’ve found the best feeds in town.
Far from being a figment of your imagination (or childhood), the rainbow food trend is very real and very rapidly taking over your Instagram feed.
From bagels to pizza and even coffee, you can now literally taste the rainbow, to steal a line from our friends at Skittles.
(Watch: Food to make your stomach happy – Dani Venn shows you how to make ice cream sandwiches. Post continues after video.)
Case in point: Brooklyn’s The Bagel Store reports customers are waiting for over four hours to get their hands on one of their instafamous rainbow bagels.
Madness… or genius?
According to experts, the reason we’re all so keen to jump on the bandwagon is the good feelings we get when we see rainbow and colour.
May your week be as colorful as these yummy cupcakes by @linda_collen! We make it easy…#youmakeitamazing! · · · #lyckaförmig #cupcakes #wilton #wiltoncakes #domoreofwhatmakesyouhappy #colorswirl via @linda_collen A photo posted by wiltoncakes (@wiltoncakes) on Apr 18, 2016 at 6:32am PDT