This upcoming Sunday night, July 9, Yummy Mummies will premiere on the Seven Network.
It’s already been likened to The Real Housewives of Sydney, as four mums-to-be attend extravagant baby showers, receive bouquets made purely out of money and purchase beautiful Burberry baby clothes.
The trailer, which first aired mid last month, attracted enormous criticism with viewers claiming it perpetuates, “unrealistic expectations” and that it “sets us all back”.
LISTEN: Laura Brodnik talks to Rachel Watts about what it was really like to film Yummy Mummies on Mamamia’s TV podcast, The Binge.
“You’ve found a more vulnerable target now, emotional hormonal pregnant women who are likely already feeling pretty fragile about their appearance,” one commenter wrote. “Not surprised though!”
But it was one remark in particular that prompted an online petition calling for the reality show to be banned.
In the promo, 31-year-old Adelaide woman Maria DiGeronimo notices a mother breastfeeding in a cafe and says, “Breastfeeding in public is illegal. You just don’t do it.”
In response, the Australian Breastfeeding Project (ABP) argued that the show breached the “Commercial Television Industry Code of Practice” and caused distress to viewers.
Of course, under Australian Federal Law breastfeeding is a right, and it is illegal to discriminate on the grounds of breastfeeding.