In July 2013 Rachel Ryle uploaded an animation she created to Instagram. Little did she know that it would change the course of her entire life. Since then, her animations have gained worldwide popularity, and has turned her passion for illustration into a full-time job.
Now, with 660K followers on the social media platform, Ryle continues to post her magical creations, capturing everything from her baking cupcakes, to walking through a farmer’s market.
Ryle tells me that through each piece that she creates, her personal goal is to bring joy to those who are watching.
“Through relatable story lines and playful drawings, my hope is to bring a smile to faces around the world. With that the core of my work will never change, and that is to bring joy,” she explains.
Ryle tells me that she has always been a curious artist, and would constantly spend her free time drawing and doodling.
“Having no formal education in illustration or animation, I decided to take an artistic approach at utilising Instagram’s video feature when they launched in 2013. It was through the use of the Instagram app that I taught myself how to animate and bring my drawings to life,” she explains.