We're in love with Rachel Ryle's quirky Instagram videos.

In July 2013 Rachel Ryle uploaded an animation she created to Instagram. Little did she know that it would change the course of her entire life. Since then, her animations have gained worldwide popularity, and has turned her passion for illustration into a full-time job.

Now, with 660K followers on the social media platform, Ryle continues to post her magical creations, capturing everything from her baking cupcakes, to walking through a farmer’s market.

Ryle tells me that through each piece that she creates, her personal goal is to bring joy to those who are watching.

“Through relatable story lines and playful drawings, my hope is to bring a smile to faces around the world. With that the core of my work will never change, and that is to bring joy,” she explains.

A video posted by Rachel Ryle (@rachelryle) on Nov 8, 2014 at 5:51am PST

Ryle tells me that she has always been a curious artist, and would constantly spend her free time drawing and doodling.

“Having no formal education in illustration or animation, I decided to take an artistic approach at utilising Instagram’s video feature when they launched in 2013. It was through the use of the Instagram app that I taught myself how to animate and bring my drawings to life,” she explains.

And I’m pretty glad she did, seeing her creations come up on my Instagram feed is always exciting, they’re an instant pick me up.

A video posted by Rachel Ryle (@rachelryle) on Aug 28, 2015 at 8:17am PDT

  Ryle is inspired by the everyday. She constantly wonders how she can make everyday items come to life throughout her animations. Once she has settled on a concept, it is a matter of beginning the process of illustrating and animating. On average each single animation takes her a total of 15 to 20 hours to create (from the concept to the final editing stage.) The final product? It goes for 15 seconds. 

A video posted by Rachel Ryle (@rachelryle) on Jan 15, 2016 at 8:15am PST

Ryle has taken on a few advertising projects in her creations – and by only taking ones that she is creatively inspired by, she finds that she can seamlessly integrate them into her art, and finish with a product her audience can relate to.

“I have a love for storytelling, and I’m thrilled when I can work with a brand to tell their story with my art. My friends and followers matter the most to me, so I have done my best to protect my stream from becoming a cheesy commercial break. I believe having that high level of respect for my art and my audience has been the key to my success,” Ryle explains.

A video posted by Rachel Ryle (@rachelryle) on Oct 11, 2015 at 7:48am PDT

  I feel like Instagram was almost made for Ryle’s incredible creations – they’re the perfect match. As with all mediums, Instagram will probably change and morph in the future, and Ryle explains that she is well aware of this.  Regardless of what the future holds, she says she remains thankful for the moment that she’s in and is for now, dedicating her efforts into making the most of it.

A video posted by Rachel Ryle (@rachelryle) on May 27, 2014 at 9:13am PDT

You can find out more about Rachel Ryle and see more of her incredible work on her Instagram page, on Facebook, and also on Twitter.

Welcome to Mamamia’s art endeavour, the Voulez-Vous Project. Every week we celebrate artists, designers, illustrators and creators. Our aim: to help the internet become a slightly more beautiful, captivating, or thought-provoking place by making art accessible. Click here to see all the previous Voulez-Vous posts.

Do you know an artist (or are YOU an artist) who creates beautiful or thought-provoking work and whom you think should be featured on Mamamia’s Voulez-Vous Project? Send an email to lizzie.marton@mamamia.com.au.